LinkedIn Lead Generation
LinkedIn has acted as the perfect virtual playground for professional networking since it launched in 2002. The premise behind the platform encourages businesses and like-minded characters to share their industry insights, case studies, pitch processes and essentially sell their experience and services.
As the platform continues to grow, the premise of the platform has evolved also. Gone of the days where LinkedIn was being used primarily as a recruiting platform, now the platform holds some of the biggest opportunities for lead generation and new business. According to LinkedIn Audience 360 study, LinkedIn’s audiences have 2x the buying power of the web audience. This is because LinkedIn uses demographic targeting data to find the right people for your business. By targeting individuals by job title, company, industry and seniority - the right content is being shown to the right people, and in return will hopefully increase your engagement and generate some leads. Generating leads on LinkedIn doesn’t have to be difficult. By developing the right strategy - your business can benefit and grow.
In the first year of Liruss launching, the business grew by 95% due to generating leads on LinkedIn. From what started as a solo virtual assistant, has now turned into a business services team made up of six which offer support to organisations based in London, Amsterdam and the South West.
With over 645 million users across more than 200 countries, the number of potential opportunities on LinkedIn is higher than any other professional networking platform. If you are not leveraging your page to its fullest, you’re missing out!
Get in touch today to see how we can help your business grow.